Data Science isn’t Alchemy

Our clients approach us with business problems and goals; we leverage, analyze and transform their data turning it into meaningful insights and ultimately, solutions. From creating impactful visualizations to developing mathematical models of audience behavior, we are well-versed on the tools of the modern Data Scientist. Then, we pepper on years of industry experience, a good old “gut check” and common sense.

It’s Not Just About the Numbers

We are laser-focused on understanding your business goals and creating value. Before we begin any work, we define specific goals – make sure the client is aligned on those goals – and then track and report progress using a limited, specific set of metrics. But it’s more than just facts and figures – your people and your process are as critical to the success of a data project as any advanced tools or techniques. We’re people, too

THE INTERFACE AS A LABORATORY

A key tenet of our culture is Continuous Improvement. We see every UI as a playground for experimentation, with the end goal being a better user EXPERIENCE. Our deliberate, rigorous, and iterative experimental process yields an understanding of what feels right, whether it’s a shopping cart experience, banner advertisement, or value proposition.